The conception workshop Raidlight is:
- The presentation of these actors
Raidlight, Partners, Users through the Team,
and a tool in order to work together
to propose ideas to notice them, possibly test them, and improve them,
In several words, we make together Raidlight products for the future.
Example with the conception of a "witness" product made by customers:
The ventral bag (front compartment): a long story…
The story of the ventral compartment design is emblematic of how to act Raidlight. It began in 2001 at the Marathon des Sables, ran for the first time by Benoît Laval.
On this occasion, he met with two Moroccan brothers, who won nine times this extreme race of 240km. They developed a bag, from their own experience and also from other riders before them. Benoît Laval worked with one of them, inspired them to make a first version of a front / rear bag tested in competition in 2003.
Then this new bag was subjected to critical opinions of customers and Raidlight did a consultation to their users to make this product better.
55 of them suggest improvements, such as a card holder or a strap included for wear as a purse, outside of the races (the names of 55 customers who helped us are screenprinted on the back of bags Evolution 2).
The result is both a technical product and a wider public, especially to light-hiking.
The version for general public in 2008 is one of the most sold in "Nature et découverte", a leasure store.
Like other products developed by Raidlight, it is lightweight, functional and clever…
Interview by V. Charbonnier, freelance journalist
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